All businesses are looking to gain a step ahead of their competition. Often overlooked, many Black owned businesses can benefit from adding their listing to online business directories. There are countless types of business directories, many of which are segmented by category, location or service. Searching and finding online directories is simple, and
adding your business can be done in seconds. We go over some of the benefits of a Black business directory and we explain the numerous advantages this powerful tool provides.
Increase Web Traffic
Posting a link to a business directory will help increase the traffic to your website. Business directories provide companies with a greater exposure to potential Black customers and markets that you may find difficult to target.
Taking advantage of AfroBiz platform is a wise business decision, given the fact that we are already present in 4 countries and we are continuously expanding. The four directories are inter-connected on one platform and it's easy for our visitors and your potential clients to navigate from one to the next one. So if you are in Canada and you are using
AfroBiz.ca, you can switch to
AfroBizWorld.com to see what's good in US or you can cross the Atlantic and check out United Kingdom's
AfroBiz.uk or our French
AfroBiz.fr. Oui, oui... Oh la la... We fancy... :)
Having your Black owned business listed on a Black directory or any directory, increases the opportunities for your company to be discovered by potential customers. Not only do online directories provide your website with greater web traffic, but that ensures that you are attracting high value visitors. Being able to determine your company’s specialty, will also help interested customers land on your website.
Improve Online Visibility and Rank Higher on Search Engines
By placing a website link on AfroBiz, Black owned businesses are able to improve their SEO (search engine optimization). In order for a website to rank high in a particular search engine, a key factor is the number of links redirected to that particular website (backlinks).
Posting your business on AfroBiz only increases the number of backlinks, thus helping your website rank higher on search engine results. All good businesses improve their online authority by generating more links that redirect back to their website, not only increasing their online exposure but also aiding their SEO in the process. The higher your website ranks on search engines, the more likely people will click on your site.
Connect with Customers Faster
With AfroBiz sorting business listings by location, it's a win-win situation. If a potential client wants to support the local economy and shop locally, it is much easier to find your business. On the other hand, if they want to discover and explore other cities from the comfort of their home or #TravelingWhileBlack , they can do that too.
The advantage you have over competitors only increases, while posting your website and information on the platform. Being present online and having contact information readily available only helps to connect your Black owned business with customers much faster. Don’t make it difficult for those in your town or city to find you!
Final Thoughts
Along with expanding brand awareness, and exposing your business to a wider audience, a Black business directory provides free promotion for your company. Rather than spending on costly marketing and advertising campaigns, business directories offer an inexpensive and incredibly powerful alternative that have proven to directly reach customers.
Taking the time to
add your business on AfroBiz will only stand to benefit your business in the present and for years to come.
